Once the Instagram algorithm happened, everyone’s views on engagement shifted. Today, engagement is one of the most important factors when it comes to a blogger’s success.
If you’re a blogger, engagement should be one of your top priorities – whether it’s on Instagram or on your site. For me, I’m really proud of the engagement I have on most of my platforms. The Instagram algorithm freaked everyone out, but honestly I think it’s helped me with my engagement. I’m more conscious about the type of content I’m posting, I’m constantly looking through to see what my readers/followers responded best to, and always thinking about ways to improve.
For example, you may have noticed a shift in my blog posts. I started writing lengthier posts with more meaning than, “hey, here’s my outfit, click my links and buy”. While the main purpose of Pink Champagne Problems will be to inspire you through your clothing choices, I’m testing out this new concept of trying to inform my readers as well. Yes, I’ll always share where my outfits come from, but you are really responding to my more personal/tip-giving posts.
With all of that being said, I wanted to share some engagement tips and why you should ALWAYS engage with your favorite people!
Don’t be shy
I know you might think you’re a stage 5 clinger by commenting on EVERY single post your favorite blogger writes or curates, but I don’t think so. If I love someone’s content, you better believe I’m going to write a comment about it. Let’s just talk about Grace and I real quick: I’m pretty sure I’ve commented on almost every single blog post Grace has written over the years (dramatic, maybe). And since she has such an amazing reputation and well-established blog, I just assumed she didn’t care about “the little people” (me). I really just enjoyed her content so much and admired her as a person. Turns out, Grace is a NORMAL human being. Groundbreaking, huh. She was even nice enough to invite me to a super fun happy hour she hosted last week – it was so great getting to know her more! (We’ll get to the relationships part below.) Sometimes putting yourself out there can be embarrassing and tough, but I promise most people really are flattered and enjoy reading comments!
Don’t comment on a person’s post (on social or a blog) if you don’t really care. I know this post is all about engagement, but I’d rather get 10 really genuine comments than 100 generic emojis or “omg fab” comments. It really means so much more to me when I can tell how genuine a person is being. I know many people are against comment pods, but I’m in one with a group of 8 amazing bloggers that turned into friends. If I didn’t have this comment pod, I’d probably have my notifications on for each of their profiles (I have this feature turned on for SO many people…you should try it!). Although it’s apparently frowned upon to be in comment pods, I don’t think I would have found some of these amazing ladies otherwise. Again, I think if these types of pods are used in a genuine way, like to support your fellow friends in the time of the horrible Instagram algorithm, that’s okay!
Read, read, read
This kind of has to do with being genuine, but PLEASE read someone’s caption or blog post thoroughly if you’re going to write a comment. If I’m taking the time to write a well-thought out blog post or a caption that I’m hoping people will engage with, I’d hope that people are actually reading. You don’t know how many times I’ve seen captions that were of importance or sad and people just comment, “OMG LOVE THIS” or something like that. Do you know how silly you must look to the person receiving your comment? I know I always make sure to read through a post or caption before typing anything. If I’m only interested in an outfit, I typically just double tap for a like and opt out of leaving a blog comment. People 100% notice when you’re not reading what they’re writing. Keep that in mind!
There’s more to a comment
I can say that I’ve 100% formed legitimate friendships through commenting on other people’s blogs, engaging with their tweets on Twitter, and leaving funny comments on their Instagram posts. There are certain girls you just click with, and although I don’t know most of them in real life, I feel like I do! I’m always so appreciative of certain readers or other bloggers who take the time out of their day to write me. It honestly makes me so happy and feel like I have a purpose when I’m creating content. In return, I love supporting them. I love seeing what they’re doing and gaining inspiration from them. It’s these types of people that make me forget about the not-so-good part about blogging. If there’s anyone who knows what they’re doing when it comes to creating relationships, it’s Jenn Lake. She takes the time to thoughtfully write comments to people as well as respond to the comments people leave on her photos. If you go through her photos/comments, you’ll see that she just sounds like she’s talking to a girlfriend of many years. And she is one of the most genuine people I’ve ever met…and everyone who knows her would say that about her. Oh and this is all in addition to pushing out an insane amount of great content every week. Plus her full time job. Yup. Superwoman.
At the end of the day, everyone is trying to grow their followings: whether it’s for their business or for play. Engagement on every platform is a huge indicator as to whether or not a brand wants to work with an influencer. So to sum it up: If you’re an influencer, make sure you’re being genuine when engaging with another blogger. If you’re a reader, I hope you know how much it means to us when you take the time to read and comment on our content!
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